Michelle Obama and her daughter Sasha will spend some of their holidays in Costa del Sol´s world famous Marbella.
According to "Oak Power Comunicación", the company that has conducted the analysis, Obama´s wife and daughter visit to Spain will be covered by 660 televisions, 2500 newspapers, 2100 internet media, 900 radios, and 1950 magazines.
This massive coverage constitutes a great showcase for Marbella, Andalusia and the whole Spain in the international media and it is a great opportunity for Spain to be considered among the safest, most chic and exclusive touristic destinations. Oak Power Comunicación calculates in 800 million the cost of a marketing campaign with similar results as those the visit of America´s first lady will bring.
In fact Spain is a terrific holiday destination that combines affordable prices, quality services, good infrastructures, and an amazing cultural offer combined with probably the best cusine in the world. But Obama´s family choice adds something really important for US toursits: acknowledging Spain is safe place to travel to. This is probably one of the most, if not the most, important things US tourist take into consideration when deciding where to travel and for Americans if the first lady chooses Spain that means not only that she likes the destination but that the President considers Spain a safe place.
So welcome Mrs. Obama! Enjoy paella and our great fish, relax in our beaches, be amazed by our monuments and do not forget to tell your friends and neighbours about what nice people we are. So nice that maybe we do not deserve the curse of having Mr. Zapatero as our President!!
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